Why Imperfection in a Study Abroad Evaluation is Ideal

Abroad101 has many many reviews from students. The study abroad reviews are meant for study abroad students, their schools and future students to analyze the program they went on but also to help the student reflect and understand what they learned from their time abroad. Future students and parents find reviews very helpful when trying to decide which program to pick for an upcoming study abroad trip. With this in mind the quality and variety of the review comments and ratings becomes very important.

Our guest blogger, Missy Gluckmann wrote an article about this concept. It is reposted for you here.

Education Abroad Evaluations: Why Imperfection is Ideal

Truman students jumping high in the gold coast australiaThe culture of higher education is to want to measure.  We want to know not only how people have been changed by education abroad experiences, but how they FEEL about them too.  Assessment has grown exponentially in our field and we sometimes get stuck on the metrics over the human experience – at least that is my opinion. But this post is about evaluations, so let’s talk about them.

I recently had a conversation with Mark Shay, CEO of Abroad101.com, about evaluations and what they really mean in our field these days.  Let me back up though and share some history; Mark and I have worked in international education since the 1990s. While we did not work “directly” together on a specific project back then, I clearly remember the early days of his educational entrepreneur ventures at studyabroad.com.  Back in the day (wait, am I really old enough to say that – yup, apparently I am!), this was “the tool” for finding education abroad program information. Today, he is leading Abroad101.com which is described as follows:

“ With more than 20,000 reviews of 3,800 programs, Abroad101 is the leading student review site for study abroad programs. It provides a free service for universities and students to rate, review and rank student experiences in study abroad programs.”

It is a timely business idea, as education abroad offices are tasked with creating evaluations, measuring “success” and increasingly looking to student satisfaction in this game of extreme competition that has evolved in higher education and sadly, has trickled down to the education abroad world.  Ironically, small education offices often don’t have much time to think about evaluations, and those that do often don’t have much time to make meaning of the data or simply use it to pull “sounds bites” for marketing.

The “bigger players” tend to evaluate, sometimes not allowing students to receive their credits until a mandatory evaluation is completed.  I find this to be a challenge, as I believe that time to properly reflect on an experience abroad is more important than keeping to a timetable. Withholding grades, in my opinion, borders on unethical.

Mark and I had a chat about the direction of his company’s website now that he is “officially” on board as CEO.  We got into an important and sticky topic – why do so many programs come up so very high on ratings?  Why are there so many “perfect” ratings in education abroad reviews?

We know that education abroad experiences, like many things in life, cannot reach perfection or close to it. The lack of funding to train faculty to encourage participants to do what Dr. Anthony Ogden describes as “getting students off the veranda”, is evidenced by the countless “island” experiences that we witness on faculty led academic courses abroad. We see comments by students about “how transformed” they are, yet how does a perfect five star rating illustrate how a program’s design has positively impacted that young mind and the abroad experience? This is where the rating (“five out of five stars”) of a program can diverge from the actual review of the details of a program – and the “devil is in the details”!

What is “perfection” in education abroad?  Can we truly be “perfect” at anything in life?  Does a “perfect” score mean we are doing all that we can to create an optimal learning experience for young minds? Or does it mean we are not setting a high enough bar or that students don’t have high expectations – or even enough life experience to have realistic expectations across cultures? Does a lack of maturity prevent students from providing deep and thoughtful critical analysis?

More precarious is that there may be pressure from program providers and administrators to keep the scores ‘high’ – as some education abroad departments are embracing the competitive nature of higher education admissions’ philosophy, transferring the demand to perform to those going through re-entry by offering an incentive to them to complete a positive evaluation for a prize of some sort (bookstore bucks, access to academic records, etc).

Another challenge is that students haven’t been given much guidance in HOW to actually review a program so that information can be gleaned that will actually help improve the program design. I recentlywrote a guest blog post for abroad101.com about this subject.

During our chat, Mark and I quickly agreed that giving (or coaching your students to give) a “perfect” score on a program is not useful to those who are researching future participation in an experience abroad.  Giving someone a score of five on a site like abroad101.com is not Abroad101_logo_minus_com_2like jumping on a site like yelp.com and letting someone know that you thought a particular meal in a new restaurant was “spot on” and to your liking on a given day.  Education abroad is so much more complex than one random stop for brunch.  It requires that we are critical and thoughtful in our feedback and that we specifically disclose the imperfections to provide accountability and necessary education for others who are considering these programs.

Let’s consider an example: A student in Rome completed an evaluation and ranked it “five stars” (perfect score), yet she indicated that she would not return abroad with the same program.  When reading her evaluation further, she illustrated concerns about program administration, yet still rated the program with a perfect score.

Confused? So am I.

My guess is that someone in her study abroad office failed to take her to task on the incongruous feedback. It would have been so much more helpful is she had actually taken her comments on the program administration and carefully weighed them against the scale, providing a more realistic overall rating score, perhaps a three out of five.  This would then prompt future readers to consider the program weaknesses, which really are opportunities to address issues and improve processes and outcomes.  These types of scores are the ones that create REAL dialogue about program design and delivery of service to an academic sojourner.  They also open up the door for discussion about partnership between universities and third party providers (who I prefer to call third party partners – as that is what the relationship should be based on – partnership…but I digress).

I have seen a similar example for a third party provider in Tanzania. The student rates the program a five yet consistently ranks it lower in all subcategories, including a “one star” on the academic experience with this commentary:

The academics were overall pretty terrible, whenever the professors did actually show up they usually did not even teach material that was relevant.” Regarding housing, she says “The dorms are pretty terrible and my roommate didn’t even live here so I was by myself. The safety on campus is not great and you can’t walk alone after dark. It’s about a 15 minute walk to class and a 30 minute bus ride to nightlife. There is also no access to kitchens….and that was a big problem.”

It begs us to ask how THAT evaluation was overlooked by the home university and permitted to land on the site in such condition.

A score of five indicates to others that a program is stellar. Perfect. Wouldn’t change a thing. Except that in some cases, there IS much that needs to change.  Sadly, we miss the opportunity to get to the fine detail about what those components in need of work are when we see imperfection as failure.

Had the students rated the programs with more accuracy (e.g. “not perfect”), it would encourage not only administrators but prospective students to more carefully consider the actual “review.” A score in the “high fours” is much more revealing to someone seeking information on a program.  It offers a positive endorsement of the overall program yet provides specific details of what to expect, what could change to improve the experience and what to consider when making the important decision of who to go abroad with. Its value is priceless when compared to the ubiquitous “five”, as it actually provides insight into the little nuances that are so important (e.g. what to pack that was not mentioned in pre-departure materials/orientation) and the bigger ticket items (e.g. feedback on where budget improvements can be adjusted by a provider to allow students to more consistently engage in activities throughout a period abroad, vs. blowing all of their money during the first two weeks).

I realize that someone who rates a five may be someone who feels they had a positive, “life changing” overall experience abroad and wants to communicate that to the masses, but as Katy Rosenbaum from the Melibee team stated so eloquently, “I think it’s safe to say that a great time does not necessarily equal a great program.”  Frankly, we all know of less than immersive education abroad programs that are highly rated.

Perhaps this quote by Iain Thomas sums it up best when it comes to education abroad evals:

“But life isn’t something that should be edited. Life shouldn’t be cut. The only way you’ll ever discover what it truly means to be alive and human is by sharing the full experience of what it means to be human and each blemish and freckle that comes with it.”

Give me imperfection over a perfect score any day.  It is those blemishes and freckles that will inform and make the evolving world of free evaluation services in education abroad a truly meaningful tool for all of us.

 

Missyheadshot2.jpegAbout the Author: Missy Gluckmann is the founder of Melibee Global. You can learn more about why she built Melibee Global and her background here.  

 

 

 

Top 5 Reasons to Study Abroad with CAPA International Education


This guest post is written by Jessica, a college student, blogger, and recent CAPA International Education Alumnus.  Jessica spent six weeks studying International Marketing in London, England with CAPA during the summer session, and it was one of the most fulfilling experiences of her life.  Read on to see her Top 5 reasons to study abroad with Capa International Education.

Continue reading

Abroad101 Advisors Newsletter – Fall 2015

Abroad101-reviews-logo-web

We know it’s a hectic time of year, so we thank you for taking a few minutes to think about broader issues like using Abroad101 to advance study abroad on your campus.  As we begin our 9th year of serving American college study abroad, we continue to enhance the features, improve the directory content and bring innovation to the field.  Here’s how:

Abroad101 is Free Software

The Abroad101 software is online, “cloud based”, so you never to worry about updates or backing up your data.  Abroad101 is program evaluation software that gives your students the means to tell their story and share it with the world.  Unlike websites that grab quick sound byte testimonials, Abroad101’s “re-entry in a box” is designed to draw an insightful student expose of their time abroad.  When students take the time and effort to produce good work it becomes a point of pride AND social media.  As its own webpage you have now given the student a lasting testimonial of their time away and the resulting transformation.  These evaluations are great for future advising and orientations and great for the returning students.  The service is offered free to American colleges and universities, supported by advertising from program providers and foreign universities eager to reach future students.

Got Graphs? – Study Abroad Reporting

Abroad101 provides each university pie chart graphs showing how their students compare to Abroad101 averages.  The graphs show overall satisfaction with the education abroad experience plus ratings on Academics, Program Administration, Housing, Food, Social Integration, Health Care, Safety, and Cost of Living.  Take a screen shot, copy and paste these into presentation slides and impress your Provost!

Re-entry in 37 Questions (or more)

The standard evaluation/review is 37 questions, some Yes/No answers, some ratings and some open-ended essay prompts. The questions are designed and sequenced to guide a student through the entirety of their experience away, helping them be reflective, offer constructive criticism, list accomplishments and offer forward thinking statements.  The standard set allows for an apples-to-apples comparison both on the front end (website for future students, parents) and back-end (data for downloading and analyzing).  If you need more data points, Abroad101 allows additional “University Added Questions.”  These custom questions are not displayed to the public and can help you justify the Abroad101 platform as your official program evaluation tool and help to consolidate your student surveying. 

Reviews of Exchange Programs

Abroad101’s evaluation tool works great with third-party providers, faculty-led and exchange programs.  Each foreign university has a catch-all “Direct Enrollment & Exchange” listing where students from all over the country will submit reviews of direct enrollment, consortia exchanges or bi-lateral exchange programs, all through this one listing.  It’s a great place for your students to see the benefits of these programs and for students to share those with the world when they return.

The Abroad101 Pre-approved/Recommended Programs Feature

For universities who use a pre-approved programs list or recommend programs to their students, Abroad101 offers an easy way to show those choices to students searching on the site.  When a student logs in to Abroad101, they will see your recommendations highlighted with an approved icon.  They also have the option to view only the pre-approved programs in any directory or only view programs that have been reviewed by students from their home university.  The pre-approved programs are easy to manage using your account dashboard.  If you’d prefer we maintain them for you, simply email support@abroad101.com and identify the source of your approved programs list (web links, spreadsheet or other document) and our team will take care of this for you.

Summer and Faculty-led Programs

Abroad101 has over 4,500 faculty-led/university-run programs listed. Some universities use Abroad101 to manage those program evaluations/reviews and to draw future students.  We welcome the submission of programs that are either open to outside students or restricted to your own.   Managing these requires a free “providers” account on Abroad101, which you can request from support@abroad101.com.   You’ll still get the benefit of the apples-to-apples comparison of the resulting reviews, plus be able to engage students from other institutions. 

Abroad101 is a Free Directory, now with “Search by Subject”

Released earlier in the year, the Abroad101 Search by Subject directories are filling out nicely as the program providers update their listings and add their course areas.  This is a great tool for advisors as students who are looking for courses outside their major can come to Abroad101 and search from the more than 350 subject areas to find a program just for them: semester, summer or even shorter term: http://www.studyabroad101.com/subjects

Free Software from AbroadOffice

If you are looking for a cloud-based study abroad enrollment management system, we would invite you to consider AbroadOffice, free software from our sister company.  You use Abroad101 for the program evaluations, and AbroadOffice for the rest!  Learn more about AbroadOffice and schedule a web demo by visiting The Global Learning Cloud

Don’t Worry, We’re Here to help

Our company slogan remains: Fast. Free. Easy. We like to think that the system is self-explanatory and our processes are intuitive, but just in case, we’re here to help.  If you’d like a demo of the system or assistance in setting it up, don’t hesitate to contact us.  Support is Free too.

For those that don’t connect with us online, we look forward to meeting you at these upcoming conferences later in the semester: IIE Generation Study Abroad Summit, NAFSA Region XI, VIII and V.

 

Happy Fall!

Mark Shay

CEO

Abroad101

+1-610-357-4648

mark@abroad101.com

http://www.StudyAbroad101.com

 

Cool Program of the Week – Jazz in Paris

France-Paris-UCsandiego

Cool Program of the Week loves all the stories coming in from summer’s abroad.  Summer is such a good time to study and do cool things – like Jazz in Paris:

http://www.studyabroad101.com/programs/uc-san-diego-global-seminars-paris-jazz-in-paris

What is this program about?

We spend the summer following in their footsteps to understand how Jazz developed and why it was so enthusiastically received by the Parisians in the 1920s. In addition to historical lectures, films, and live music in class, we will capture the flavor of the period with excursions to the nightclubs, restaurants, concert venues, and cafes owned and frequented by these African American pioneers abroad.

The ability to speak French or read music is not necessary—a passion to learn about American jazz in Paris is required!

Student Review

“I gained confidence in following my dreams and turning them into reality. The experience was the best world exposure I ever had.”  Read the full review

 

Five Reasons to Consider a Long-term Study Abroad Program

Review_30573_Photo__f9d7So you want to see the world, and you’re enticed by all the short-term programs out there. A few weeks in Sweden, a stop in Germany, and a long weekend in Belgium. Sounds like a good deal: you get to see lots of places in a short amount of time, right? Well, it’s a good start, but I’d like to propose a deeper adventure. I wouldn’t want you to miss out on some life-changing opportunities. As someone who spent a year studying at a university in Toulouse, France, I can tell you from firsthand experience what you will gain if you decide to go the distance and chose an immersion program:

Make Lasting Friendships

Relationships take time to cultivate. You may begin to make friends on a summer program, but if you stay for a year, you’ll have a chance to make lasting friendships not only with other study abroad students, but also students from the host country. Doing class projects with French students and living in a student residence gave me the opportunity to meet American, international and French students with whom I studied, cooked meals and even went to Barcelona and Dublin. Who knows, you could even develop a romantic connection that inspires you to stay for even longer!

Cultivate a Deeper Understanding of the Language

What if you accidentally told your host family that you were pregnant when you meant to say you were full? Well, spending longer in your destination will sharpen your language skills to the point where you won’t be making silly mistakes like that anymore. Going to class everyday, speaking to classmates, neighbors, and your local grocery clerk will put you on the fast track to fluency. Your improved language ability will improve your grades, communication skills, and make you more qualified for jobs that list bilingual as an asset or requirement.

Really Get to Know the Culture

How many kisses do you give when greeting someone in Normandy? (4!) When do you use informal and formal parts of speech? Which words are OK to shorten? Which fingers do you hold up when you mean 2? While some of this can be learned beforehand, most cultural competency is learned by repetitive practice. If you’re only in a place for a few weeks, how will you get to know its people and customs? Long-term programs give participants the opportunity to become aware of stereotypes and biases they may have subconsciously been subscribing to before living in the country. You will also learn about beliefs held by host country natives about Americans! By developing a deeper understanding of the host culture, you will be able to communicate better with people from all countries because you will learn how to put your “American” beliefs aside in order to really understand where someone else is coming from. This skill comes in very handy for networking, international business, and simply communicating with people different from ourselves.

Make Progress Towards your Degree

I was a French major, so for me it was easy to find classes that counted towards my major in France. However, you can make progress towards your major, minor or general requirements while studying abroad. If you plan carefully ahead of time by making sure the host university offers the kinds of classes you want (biology in Australia, literature in England, computer science in Chile, fashion in Rome, etc.) you can stay on track for graduation or even get ahead! Talk to your department chair and study abroad advisor for more information. In addition to meeting graduation requirements, study abroad (especially long-term programs) looks impressive on a resume or grad school application and can help you stand out in a crowd.

Learn about Yourself

Aside from the practical reasons listed above, living in another country enriches your life personally as well. How do I set up electricity in my apartment? Open a bank account? Plan a trip to Argentina? Where do I go if I get sick? You learn your limits, become more independent and open-minded, develop resiliency and the ability to cope with difficult situations. Instead of someone planning everything for you and telling you where to go and what to do, you are in charge. Because of this, the victory of solving a problem such as finding an apartment or even finding your way home is that much more satisfying. Once you’ve accomplished the challenge of really living abroad, you have some bigger questions to answer: Do I want to come back and live here? Will I inspire others to take on the challenge? Where will I go next?

 

My study abroad program affected me so profoundly that I ended up working at my university’s study abroad office for three years. I then lived in Paris during my graduate studies and again while writing a book about my study abroad experience: Pas Possible: Falling in and out of Love with France, available on Amazon. I invite you to read the book if you’re curious about what it’s like do an immersion program, live in France, or both. Still not sure? Go out there and see for yourself!

Read Jessica’s study abroad review on Abroad101.com

 

Guest article by:

Jessica Pasa

French Teacher

M.A. French Studies NYU

Author of Pas Possible: Falling in and out of Love with France

London for Foreign Students: 8 Things to Get Set Up Before Moving

london-westendIf you’re moving to London as a foreign student, there are some things you should probably tend to before you arrive in Great Britain. Here, find a list of some of the most important things to take care of in advance before your move.

1. Find an international students club to join. Your school is an excellent source for finding or forming such groups, and joining one can ease your anxiety about life away from home.

2. Set up a bank account before you head abroad. This can be done once you arrive, of course, but you will likely find greater peace of mind knowing you are already financially established, at least in terms of being able to use bank services. Having an account where you can instantly access your savings is an easy way to get set up before your move and should help ensure you don’t get into any tight financial situations.

3. Figure out your phone situation. Will you be adding global roaming to your plan? Does your carrier offer this service? Roaming cell service can be costly, so you might want to consider long-distance phone cards as another good option for staying in touch with friends and family back home.

4. Tie up loose business ends. Anything that you’ve signed a contract for previous to your move must be addressed. From apartment leases to gym memberships, don’t just assume you can cancel services you’ve signed up for anytime without penalties. You’ll need to be sure you’ve fulfilled your contract, have an out-clause or be willing to pay what are likely to be high fees.

5. Be sure all personal documents and account information are correct and valid. This includes any identification, your visa, social security card, credit cards, and contact information for any important people or entities you may need to speak with while abroad.

6. Update your mailing address. Before leaving for London, advise your current local post office, friends, family and account services departments for any accounts you have of your new address and phone number.

7. Make a list of your personal London goals. Before you leave, make a checklist of all the places you want to visit, things you want to do and foods you want to try. As you live abroad, check things off and add new items as you accomplish them.

8. Pack smart. Find a suggested packing list specific to London here.

Happy travels, and “cheers” to your new adventure!

Guest Posting from Victoria Moretti, a professional writer from the UK who contributes to Abroad101 from time to time. Victoria loves to write about businesses and macro economic affairs that move the needle. Her other loves include travel, long walks and flat whites.

Get Ahead of the Pack: The Career Benefits of International Internships in China

China-shanghai-Alliance_350_Photo__cd26For college students today, study abroad programs are becoming more available and encouraged. In 2013-2014 about 290,000 students were part of international education programs, and that number is projected to continue to grow through focused initiatives to increase international education in the US. However, as study abroad begins to feel more commonplace, many students have turned to international internships as a way to differentiate themselves from the pack.

More than just a standard cultural immersion program, international internships allow you to learn about how other cultures do business, gain practical skills in an international setting, and make professional connections all over the world. We see specifically that more and more students are flocking to China to get a competitive edge.

So, why China?

China is Relevant. China has become a hotspot for professional experience due to the country’s booming economy and desire for an English speaking workforce. In addition to the contributions of successful Chinese corporations, China’s economy gets a boost from multinational companies–giants like Coca-Cola and KPMG– relocating their Asia headquarters to China. As traditional Chinese business ventures continue to succeed, new sectors such as green technology and engineering are also developing as international and local Chinese companies flock to China to innovate. Chinese business culture has become a part of many multinational companies, making this culture an important one to understand. Interning in China allows students an opportunity to experience first-hand Chinese business culture and the country’s influence on businesses all over the world.

You get a multicultural experience. The flux of international companies establishing themselves in China has been a huge draw for people all over the world and has made the country a desirable international hub. In a recent survey, an estimated 7,000 international expatriates recently ranked China as the best overall destination for work and 85% of expats in China are working for international companies in sectors such as business (sales and marketing), banking and financial services, and engineering. Popular expat destinations include Shanghai and Beijing, with Hong Kong an attractive choice for the financial services sector.

You will learn a language spoken by more than 1 billion people. Mandarin, the main language for business in China, is spoken by around 1.4 billion people as a first or second language. This makes Mandarin the #2 most spoken language in the world, followed next by Spanish. Being exposed first hand to this language is extremely valuable. Some internship programs to China also offer Mandarin lessons to enhance your experience in China. Students taking advantage of an opportunity to learn Mandarin firsthand in China immediately give their resumes a boost with a hard language skill.

Professional experience in China has helped many students achieve success. CRCC Asia, a company specializing in international internship opportunities in China, has sent over 5,000 interns to China and 89% have found employment in a graduate level job after returning to their home country. More universities are recognizing the significance of internship experience in China, and China internship programs are regularly being added to international programs.

If you are looking for a study abroad experience that will help you gain a competitive edge in the job market, perhaps an international internship in China is the right fit for you.

Begin your search for internship programs in China:

CRCC Asia’s China Internship Program

ISA Internships in Shanghai

CAPA Part-time Internships in Shanghai

-Check with your university’s Study Abroad Office for internship program offerings!

For information on funding your internship abroad:

100,000 Strong

Gilman/Freeman Scholarships

-GoEnnounce

-Check with your university’s Study Abroad Office for other possible scholarship resources!

 

Guest Blogger:

 

Thao Le

Travel enthusiast and international education advocate, Thao works as University Partnerships Manager at CRCC Asia in San Francisco, where she helps connect universities and individual students with international opportunities in China.

Abroad101 Provider Newsletter – August 2015

Abroad101-reviews-logo-webIt’s the exciting back to school time.  For Abroad101 we start to see a surge in traffic and program inquires as students return to campus.  Thanks to the providers who have updated and fine-tuned your listings.  For the others, there’s still time for those last minute updates.  The following is an update as to what’s new with Abroad101 for Fall 2015.

It’s All About the Reviews:

Abroad101 is known as the Trip Advisor for Study Abroad because we were the first study abroad review website.  Today we host the largest collection of program reviews, in part because a number of colleges and universities use Abroad101 as their program evaluation software.  Abroad101’s software gives university administrators a nice set of tools including:

  • ability to manage the publishing of reviews
  • capacity to add custom questions
  • measure their students’ results against other universities
  • generate performance reports
  • export reviews for further analysis

There are also new tools to encourage integration of the reviews into enrollment management software, making the Abroad101 platform an integral part of study abroad.

We have started expanding the utility of Abroad101 as the program evaluation tool for providers of programs as well.  Providers have always been encouraged to invite reviews and that has generated a sampling of student responses.  With the added provider access to the tools, we hope to see more organizations embrace the Abroad101 system and standard set of review questions.  Students have long complained that they are over-surveyed, however by combining the university and advisor process, you can help reduce the survey fatigue that exists today.  If you are interested in exploring how your organization can utilize Abroad101 for its “Re-entry in a Box” please contact: mark@abroad101.com

What is the Perfect Review?

This is the million-dollar question that contains components of marketing, outcomes assessment, customer satisfaction, alumni relations and student success.  Add the issues around transparency and shifts in technology and you get the dilemma that exists today.  Students today, who are less responsive to email than they were before, instead communicate with their mobile devices and social media.  The interest in “being heard” through a survey is fading as just about every transaction that occurs for a student today is followed by a survey prompt, often with promises of reward (sweepstakes, reward points, etc.) 

At Abroad101, we have found that the best reviews are when the review is more about the student than the program.  “Reviews are good for the student” is a theme we push to advisors, emphasizing that the Abroad101 is simply a template for the student to build a showcase for their discoveries and successes while abroad, their place to shine.  When reviews like this come through, they reflect well on the program and give future students and parents what they want, a glimpse into what to expect from study abroad, and a particular program.  That becomes a powerful statement about the program and when combined with similar sentiments, can reassure folks who are skeptical at the one-sided picture painted by promotional brochures, websites and presentations.

This means that the reviews with the most impact aren’t perfect.  In fact, we see that reviews that aren’t perfect draw the most clicks.  Since people come to a review website to move toward a decision, it is the candor that can move a family toward final approval.  We suggest alumni ambassadors and other advocating participants read “why imperfection is ideal.” 

Revisions to the Display Algorithm:

To deal with older reviews and to recognize the importance of new review volume, we have adjusted the algorithm that drives the display order of our Free Listings.  You will notice that in the program listings, reviews older than 2012 have had the date removed and simply say “Past Review” We have revised the sort order so that these reviews no longer impact page positioning.  We have also given added weight to the count of recent reviews to encourage the submission of more candid reviews and decreased the impact of a 5.0 overall review score.

Student Inquiries:

As a reminder, the primary mechanism for prospective students to interact with providers is through Abroad101’s inquiry form.  When you get an inquiry from Abroad101, you will notice a “lead type” in the message.  These are:

  • Favorite – student tags your listing as one to consider later, not a formal inquiry 
  • RMI – the standard Request More Information inquiry
  • Apply – student states they want to apply for the program listed.

Often people will visit review sites to do further research, so when you get an inquiry marked Apply there is a reasonable chance that that student is already known to you and has come to a decision to apply to the program while on Abroad101.  Please don’t view these as duplicate leads, instead think of them as conversions.

For those of you who advertise, expect to see a further increase in inquiry volume as Abroad101 implements its new LeadMatch process.  LeadMatch is a new feature that gives students three additional programs to consider after they have sent an inquiry to a non-advertised program.  These additional programs are drawn from our pool of advertised programs, matching on city, country and/or subject.  It’s modeled after the popular recommendation feature on sites like Amazon.com.  There is nothing you need to do to implement this, but please do make sure that your listings are updated to include the academic subject areas so that your programs can match as often as possible.

Added Benefits of Advertising:

Advertising on Abroad101 is designed to bring you more inquiries, improve your conversions and raise the brand and visibility of your programs, all at a price that won’t blow your budget.  Featured Listings start at $500/year and we offer generous volume discounts for multiple programs and display advertising. 

For directories with more than 10 ads, we recently adjusted the Featured Listing display so that ads now appear in groups of 5 instead of 3, separated by blocks of 12 Free Listings.  For Featured Listings yet to receive a review, we removed the resulting “0 star” icon to help improve click through rates.  Some advertisers are choosing to have their new programs also link to their website when no reviews are present, an option for our advertisers.

Abroad101’s Social Media channels are a hit with students and their followers, as a solid stream of review highlights and program boosts flow through these channels.  The reviews highlighted in Abroad101’s Twitter, Facebook and Instagram channels are those of advertisers.  Our Social Media editor uses attention-grabbing comments from reviews of our advertisers and turns them into click-drawing posts 6-10 times a day.  We encourage you to re-tweet, like and tag these as favorites to help add impact to this bonus.

Also for advertisers, Abroad101 has API’s that push inquiries and reviews directly into your CRM or student data systems. This means no data entry errors and fast “speed to lead” response time, which is why you should explore pushing leads directly into your CRM with the Lead API.  Viewing the review as a program evaluation adds a nice dimension to your CRM or student records platform. 

Download our Ad Guide for more details. 

As Seen on Abroad101:

As you visit with students and campus partners in the upcoming year we hope you will incorporate Abroad101 in your marketing.  Whether it’s awards from the rankings, badges from the Abroad101 program widget or simply links to the program pages, references to content about your programs on Abroad101 can help provide reassurance to prospective students and advisors.  We estimate that 20-25% of our traffic comes from parents and reviews can go a long way to win their endorsement.  Like the iconic “As Seen on TV” logo brings credibility to retail products, we hope you will recognize that references to being seen on Abroad101 will help bring added recognition to your education abroad program.

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Challenging Stereotypes of “Dangerous” Locations Abroad

 

Celebrants dancing during the color Holi Festival

Celebrants dancing during the color Holi Festival

I wanted to go to India when I was in college, but at the tender age of 19, I was too nervous to seriously consider applying for a study abroad program there. It seemed too far away and because I didn’t know enough about the country or culture, it felt overwhelming. I was concerned about where I’d live and how I’d be received by the locals, and wondered if I would be “safe.” I did get to India many years later, ironically traveling to several cities alone as a woman– and it was one of the most memorable cultural experiences of my life. I didn’t feel nervous or unsafe as a woman traveling solo. I did my homework while planning my sojourn, knowing where to go, how to dress, and how to ask for help if I needed it. Yet, according to the World Terrorist Index, India was ranked sixth in the world for terrorist activity in 2014.

We live in a world that highlights horrific acts of terror on the nightly news, conditioning us to imagine fear at every turn. Many parents and students from the United States don’t realize is that being involved in a terrorist incident is statistically highly unlikely, yet safety from such attacks becomes a topic of conversation more frequently than one can imagine in a study abroad advising session. Statistically, a US citizen has a similar (or lower) chance of being killed in a terrorist attack than the following occurrences:

  • Being killed by a piece of furniture in your home
  • Dying in a heat wave
  • Being struck and killed by lightening

As a seasoned traveler and advisor, the metamorphic transformation that I see happening through education abroad, particularly when students go off the beaten path (e.g. not Western Europe), demands discussion. How can we encourage more students to participate in all that these countries and cultures have to offer, despite an assumption about lack of safety? And how do we address the real or implied reasons to be fearful?

Here are some considerations for education travel abroad:

  • Recognize that safety cannot be guaranteed anywhere in the world.

The reality is that no one can guarantee safety at home or abroad. What we can do, with intention, is to learn about the local customs and norms to have a better understanding of what is happening around us in any new environs and choose to be aware, not paranoid. After all, educational travel abroad is about getting outside of our comfort zones.

For example, I’m sure that if I had studied abroad in Ecuador, I likely would have been told by the program administrators and faculty not to ride in the back of a pick-up truck because it would be unsafe. When I lived there for two months, I made a point to do just that. Why? Not because I like to live on the edge and thought it was terribly risky of me, but rather because it was what people there do – and the danger of doing so at that moment seemed negligible (and it was). It gave me a different perspective, I learned, and I got home in one piece.

  • Read reviews by students who have been there

I’m fascinated by how students perceive their time abroad, especially when they challenge themselves to go to places that are less traditional for educational travel. One of the best ways to do this is to read reviews at Studyabroad101.com to observe true accounts and perspectives of what is happening on the ground.

I really appreciated this student’s viewpoint of time spent in Lebanon, a country that despite offering study abroad opportunities in English, still reminds people of my generation (e.g. parents of college age students) of the 16 year Lebanese Civil War that ended over a decade ago:

“The same amount of danger that exists anywhere else in the world exists here. It’s just that the type of danger is different. I remember someone asking me if I was afraid to go to school in America because I might be shot. I asked if they feared getting on a bus for it might explode.”

This mirrors the feedback I received from a millennial who recently taught English in Lebanon for several years. She cherished her time there, didn’t feel unsafe – even taking a morning solo run in Beirut as part of her daily routine.

If you’re thinking about going abroad, check the Safety sections of each student’s program review (like this one in Cameroon). They will rate safety by the number of stars (1 – 5), typically commenting in the Safety section, and occasionally in the “A Look Back” section.

  • Know the facts about risk

My colleague, former FBI Agent Steve Moore, has told me more than once that road accidents are the biggest risks for US Americans travelers abroad. The Association for International Road Travel affirms that road crashes are the leading cause of death and injury for healthy Americans traveling abroad and young people, ages 15 – 24. Joining the Association for International Road Travel is an affordable place to start, as they offer data on road safety by country.

Excessive alcohol consumption is a growing problem for this same age group IN the United States, but it is compounded by laws abroad that often allow for young people to drink alcohol at a younger age and often at a higher percent of pure alcohol content. Fortunately, SAFETI offers an alcohol awareness video , available “by suggested donation”, to facilitate dialogue about this important topic. SAFETI also offers free handouts for administrators and students on the topic.

Any organization sending students abroad should plan to partner with campus or regional health care facilities to educate about the specific risks of alcohol consumption. Combined with a clear policy about expectations of behavior, this is key to minimizing the middle of the night panic phone calls about a program participant’s potential alcohol poisoning or worse.

  • Remember Culture!

Culture impacts behavior. Understanding the “whys” of other people’s behaviors is essential to feeling and staying safe. Morocco offers a terrific example of the need to consider culture when contemplating safety; this review of a program in Morocco is illuminating:

It takes some adjusting of behavior to feel safe in Rabat, mostly because of the harassment and unwanted attention. It is also not safe to go out at night in most areas, unless you plan on taking a taxi home. I had my cell phone stolen off a bus in one instance. However, in Morocco, this is par for the course and Rabat is actually a fairly safe city once I adapted to the standards of appropriate behavior.

To have a better understanding of this feedback, I asked a friend who lived in Morocco for several years and served there through Peace Corps for her cultural insights and personal story. This is what she had to say:

I won’t soon forget the first day when my parents came to visit me in Morocco. We were in a mid-sized city and I lost a small purse with my phone, identity card, money, social security card, and other important information. When I called my cell phone, a gentleman who found it – a taxi driver – picked us up, took us to his house where he left the purse for safekeeping, gave it back with everything still in it, and then drove us to the place where he had found it. While I can’t say this would happen in every city in Morocco, it was a wonderful introduction to the country for my parents. I am often asked about safety and can truthfully say it’s no less safe than anywhere else in the world. In particular, tourists or foreigners are looked out for by the police and other officials. Because tourism is such an important part of the Moroccan economy, the government is incredibly conscientious to be sure travelers have positive and safe experiences.

When considering culture, we are given clarifying information about behavioral norms that guides us in our interactions. As a result, we may feel more aware and therefore secure in new surroundings. For example, this young woman’s evaluation of her study abroad program in Morocco references “harassment and unwanted attention” – yet this is something that can be explained by culture. (You can read a complete cultural analysis about it here.) It is key to remember that culture lends information about behaviors of a group of people, but there are individuals within every culture, which reminds us that one incident of petty theft is not representative of an entire country.
Knowing cultural norms can prevent skewed perceptions of safety.   Ideally, program administrators and faculty are spending more time on cultural competency to empower travelers to be more aware, respectful, and self-assured in country. Looking for another resource on culture? Better Abroad is a great portal to understanding the impact of culture on the educational experience abroad.

  • Challenge stereotypes at every turn

One of the most profound conversations I had in India took place between me and an 8 year old boy in the holy city of Varansi. When he learned that I was from the United States, he asked me where my gun was. It was a reality check for me. I had been smacked in the face, verbally, with a stereotype of my country – that we are all gun toting beings, who value packing a pistol as a means to independence and safety. It took some time for me to convince this young boy that I didn’t even think I knew anyone from my country who owned a gun and that I had never even seen one with the exception of police and hunters. His perception came from American films – where violence is glorified. Our conversation encouraged me to challenge my assumptions about other places, and to reflect on those of my own country.

Before traveling, make a list of stereotypes about the country you’re heading to. Then task yourself to learn about your host country before departing – by reading, watching appropriate documentaries, doing informational interviews with people from that country in your home country, and reading the news online via another country’s online account. You’ll learn a lot about where stereotypes come from and how to combat them before jumping head first into the “fear” zone unnecessarily. Next, make a list of what attributes someone from another country might associate with Americans. This may include things like loud, gun toting, violent, sexually promiscuous, and wealthy. Do you agree with the list of stereotypes? Where do you think they come from and how do you think they impact interactions between people that can lead to unsafe situations?

I think back to my younger self, a girl who wanted to escape to India and see the Taj Mahal, and to better understand the diverse cuisine and spirituality. I wish I could tell her that fear is really a limiting word that we plant in our minds, and they it can take root and prevent a lot of beautiful experiences in life. I wish I had access to this student’s review of a program in Bangalore, which mirrors my adult experience in India (although I’d substitute the word “are quite wild” for “follow less rules”):

Beggars frequently come and ask for money. But beyond that, the violence level in Bangalore is far less than it is in US cities. Guns hardly exist among the public, and the people are not generally violent. The most unsafe thing in Bangalore is honestly crossing the road – because traffic patterns are quite wild.

With these handful of safety tips in mind, how will you reassess where is safe to experience education abroad? Where will you not only imagine going, but ACTUALLY going and writing about to your younger self in the future?

 

Missy Gluckmann

Melissa Gluckmann, contributor to the Studyabroad101 Blog and founder of Melibee GlobalMissy Gluckmann is the Founder of Melibee Global, which aims to elevate the discussion about education abroad, culture, diversity and the lifelong path to global citizenship by offering trailblazing toolsspeakers and professional development for the global education and travel communities. Raised in New York, Missy has lived abroad three times and traveled to dozens of countries. Missy currently resides in North Carolina and experiences culture shock there on a daily basis! She can be followed on Facebook and Twitter.

Big Life Lessons Learned During a Short-Term Study Abroad

Hampton Court Palace

You don’t have to spend an entire semester abroad to learn valuable life lessons. Nearly 20 years ago, I spent just six weeks studying through the Centre for Medieval and Renaissance Studies at Oxford University, and I learned lessons that are with me today — ones I wish I had with me when I headed to Oxford.

Adaptation is Key

The first thing I learned when I arrived in Oxford was: I would have a roommate. I grew up with my own room. I shared a room with my youngest sister for about a year; I was six. The closest to dorm living I’d been was sharing a bathroom with my sisters, and since I was so much older than they, I usually had it to myself. I had just six weeks in Oxford — I had to learn to adapt to my surroundings quickly, especially with weekend trips taking up precious free time.

Set Goals

David E. Smith of National University and Darryl J. Mitry of Norwich University completed a research project surveying students in short-term study abroad programs similar to the one I attended. They found that students who set goals before going into their programs, such as develop cross-cultural skills, were more likely to meet those goals. One of the goals I set for myself was to get a B-average in my courses. I usually maintained closer to a 3.7 at my home university, but this was Oxford — I knew it would be more difficult. I returned home with two B+’s. Had I gone there without goals (or with the goal of simply drinking my way through the program), I would have likely accomplished nothing.

Look Beyond

The most important lesson learned during my program is that it’s important to look beyond. Look beyond the situations in which you find yourself. I thought I’d come home from Oxford with a fun English accent. I sounded like my roomie from Detroit instead and discovered I could pick up just about any accent I wanted. I learned to look beyond the goals I set for myself during the program. A 3.0 average? Boring. How about those B+’s? At Oxford? These days, I use goal-setting for career and lifestyle choices, like improving my time management or working out more often. Three times a week? Too easy. I work out five. No matter the setting, looking beyond the goals you set for yourself can help you accomplish even greater things.

Go Forth and Learn

Your goals are your own, and if you choose a short-term or a long-term program, you will come home with life lessons of your own. Just don’t forget to set at least one goal, even if you start small.

by H. E. James

Guest blogger:

H.E. James-headshotHattie is a writer and researcher living in Boise, Idaho, who has traveled throughout Europe and has spent countless hours in the car travelling the around the United States. She has a varied background, including education and history as well as journalism. Hattie enjoys sharing her passions through the written word. She is currently spending many sleepless nights seeking her graduate degree but always sets aside time to enjoy a good cider.