Abroad101 Ad Guide 2017

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Abroad101 adds a dynamic new form of content to the classic directory format to give students and advisors a powerful tool to guide their search for the ideal experience abroad. Advertising on Abroad101 is a cost-effective way to raise the visibility of programs, generate more inquiries, improve conversions and energize your Social Media.

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Download the Abroad101 Ad Guide 2015

Abroad101 is the first and largest study abroad website designed to help students, parents and advisors get the most out of international education. Inspired as the Trip Advisor® for Study Abroad, Abroad101 has grown to become a guide to research recommended programs, learn about destinations and find additional options. Students and their parents turn to the testimonials on Abroad101 to gain insight from past study abroad participants and validate their decision-making.

Please contact us to get started!

Mark Shay

+1 (212) 321-0928



For those with a current invoice, you can now pay online.

Click the “BUY NOW” button below which will take you to PayPal to process your credit card payment or you can use your PayPal account.

You can also download the Abroad101 Credit Card Order form and return by fax (215) 893-1785 or scan and email to accounting@abroad101.com

Top 20 Education Abroad Providers


Who is the leading study abroad provider?  Review scores are one indicator, the number of reviews is another.  Organizations that encourage or even require their students to complete reviews understand the value of listing to their customers (students) and using that to better inform future students as to what to expect in their programs.  Progressive providers also help students promote their own stories and success in education abroad by publishing their first hand accounts through a review.  As the old saying goes, “an educated consumer is the best kind” so we hope that you’ll use these reviews to better educate yourself on your options in education abroad.  Here you will find the latest update in the Abroad101 Providers Derby – the index of published reviews on Abroad101.

Abroad101 Newsletter – For Providers – Late Fall 2014

Abroad101-reviews-logo-webGreetings from Abroad101,

The first anniversary of the new management team at Abroad101 is upon us, a sincere thank you for your confidence and support.  For our audience of American clients, warm Thanksgiving wishes.  In this update we want to highlight the role of a review in today’s market and also highlight some creative ways to utilize them in your work with students.  Reviews not only in draw interest in your programs, they also get students engaged, enrolled, and better prepared.  In the full-circle view, reviews ultimately turn today’s prospects into successful advocates upon their return.

Reviews Are Social Media:
Perhaps you associate Social Media with websites like Facebook or Twitter, but Social Media is much broader and farther reaching than a few web sites.  Social Media is the modern phenomenon of “social interaction among people in which they create, share or exchange information, ideas, and pictures/videos in virtual communities and networks”  according to Wikipedia, which is a social media site; Abroad101 is a social media site too.

In today’s consumer market, having volumes of information online is not enough; the trend is to engage with your users publicly.  Successful engagement and loyalty comes from building a sense of community that is fueled by an ongoing interactive dialog. Anonymous testimonials have lost their effectiveness. To be effective in reaching the young and tech savvy crowd, you need to be open, share and receive commentary and offer lots of interaction.

Like other forms of Social Media, Abroad101 is designed to share.  Reviews on Abroad101 are given a unique and permanent web address, provide comment sections and are distributed through a number of outlets.  On the site, reviews are summarized by program, by provider, by home institution and by host institution (if applicable).  Reviews are streamed to third parties through electronic feeds, software widgets and our associated community pages on Facebook and Twitter.  Universities and providers are encouraged to share these reviews with their communities, adding power to the sharing concept.

Reviews Are Not Only For Marketing:
Reviews have a number of uses beyond building a first impression, which is why a number of universities incorporate reviews in all aspects of the study abroad process.  Reviews help in:

  • Measuring the “fit” – Each program has its own identity, not only in the stated objectives, but also in the personality of the students.  By seeing where students come from and reading their comments, future students can get a sense of how they might (or might not) fit.
  • Assuring the Choice with Family and Friends – Reviews and their first hand accounts can help anxious parents and concerned friends understand and grow comfortable with the student’s choice.
  • Setting Expectations – Often overlooked, but nothing will help communicate the reality of a program more than a review.  Brochures can’t highlight safety concerns, but reviews can.  Web sites won’t discuss the realities of the setting or economic conditions of the local community, but reviews do.  As the saying goes, “an educated consumer is the best kind.”
  • Gathering Support for the Student – In addition to assurance, students share reviews with others to gain support, sometimes literally through the recent phenomenon of crowd funding.
  • Pre-Departure Orientation – Nothing can better prepare a student than the first hand accounts of previous students, especially if the former students came from the same home institution.  If you create a Facebook Group for new students, start the dialog off with links to reviews to get discussions going.
  • Helping Students Jump Start their Careers – Using the review as a showcase of their time abroad, the published reviews should be included in Linkedin profiles, cover letters and other career building self-promotion.

Ranking, Ratings and SEO:
Abroad101 also uses reviews to determine positioning in our directories.  The Free Listings in Abroad101 are displayed based on a formula that favors recent reviews and review score.  More reviews means better positioning which means more inquiries.

In addition to the overall score, Abroad101 also displays the average ratings for six other aspects.  We compile those into our annual rankings, which we will promote early in 2015.  To have your program considered for the rankings, we need reviews, so please get those invitations to recent students out before the end of the year.

Five years ago, typing “Plumber in Kansas City” into your favorite search engine would have directed you to online phone directories and electronic yellow pages.  Today, it gets you to Angie’s List, Yelp and the yellow pages that now syndicate reviews.  Search Engines are increasingly using reviews and other Social Media scoring (likes, favorites) as a factor in their rankings; keeping or improving your position with them is yet another reason to incorporate reviews in your online marketing plan.

Follow us:
The Study Abroad Advantage on Linkedin

Check Out Our sessions:
Abroad101’s CEO, Mark Shay presented sessions that outline these topics in further depth.  You can download the session slides from our blog:

ISEP Conference: “Social Media & Web Marketing Tools for Marketing and Advising” –

NAFSA Region X/XI: “Why Require Student Reviews” –

Work Closer with Abroad101:
More than 90% of the reviews on Abroad101 are the result of an invitation, and the most effective way to generate reviews on Abroad101 is to use the “Invite Tool” in your account dashboard.  Our system is configured so that duplicate requests won’t get sent, so use the tool to invite recent students – it works!

Double-check your listings.  Type your provider name in the search box at the top of each page and click to see your provider summary page.  As with all of the listings on Abroad101, the display formula applies here too.  If you see the Abroad101 graphic (thumbnail) in the listing, that program needs a listing photo.  Make note of the programs needing reviews and put special emphasis on getting reviews for those.  If you need program titles changed or programs added, send an email to support@Abroad101.com with the program name and a web link, we’ll update them for you.

Advertise with Abroad101.  We continue to create added benefits for those that financially support Abroad101 through advertising.  2-3 times daily we highlight advertiser programs on our Facebook, Twitter and other Social Media outlets.  Reviews from advertiser programs are also distributed through Twitter with the advertiser name and related hash tags included.  Advertisers also receive screened general student inquiries that come through the site.  This comes in addition to the high visibility, cost-effective advertising positions across Abroad101.  Now’s a great time to boost your presence on Abroad101, contact mark@Abroad101.com for details and a price quote.

If you are interested in using Abroad101 as your official program evaluation management system, we’d love to talk to you about how Abroad101 can replace your paper or other legacy application.

As a reminder, reviews collected in 2014 or the result of an invitation issued from Abroad101 in 2014 will be considered for our annual rankings.  Log-into your dashboard and use the Invite Tool to get your former students to submit reviews by December 31 and you’ll that review will automatically be entered into the rankings process.

And, as always, your comments, questions and feedback are welcome.  Thanks for a great year; the best is yet to come!

Mark Shay
CEO, Abroad101

Summer 2014 Abroad101 Advisors Newsletter:


Ah Summer, the time to…
…invite recently returned students to submit their program reviews!  Last week alone, the Abroad101 system sent 1065 invites to students, coming from providers, advisors and host institutions.  Now is the ideal time for advisors and students to catch up on “paperwork” and reflecting on their recent education abroad experience is a perfect summer task.

Nearly 90% of the reviews on Abroad101 originate from an invite, making this a vital part of the process.  FYI – 70% of the reviews come from advisor invites, 20% from provider invites and the remaining reviews come from students who discover us on their own.

As a reminder, the most effective way to generate reviews is to use the “invite tool” in your account with Abroad101.  Using the invite tool not only makes it easy, it sends reminders to those that don’t complete a review and it doesn’t send reminders to those that do.  If your institution does not require reviews, you should expect that 15% of students you invite would complete a review.

Requiring reviews provides you with a wealth of data and tools to compare your students to the others that use Abroad101.  You can also add custom review questions to our standard set of 37.  You can see the review questions here: http://oldblog.studyabroad101.com/2014/05/advisors-and-providers-the-abroad101-study-abroad-review-questions/

Our latest guest blog posting identifies five reasons a students should complete a review.  We offer this to you as content to help students understand that completing a review is also good for the student, please read: http://oldblog.studyabroad101.com/2014/07/top-5-reasons-to-write-an-education-abroad-review/
Also, tips on writing a good review:

New: Home Students Only Programs
For all programs listed on the Abroad101, we have a data field known as Program Management to help guide placement in the directories.  It has values of “Outside Provider”, “Direct Exchange” and “Faculty Led.” In response to feedback from advisors, we have added a new “Home Students Only” category that allows for a program to be listed and designated as available to only students at the home university.  Programs labeled as Home Students Only will still be listed in the directories for reviews, but they will not be open to inquiries from outside students.  This removes a big barrier for listing university programs that are not open to students from other universities and was added to support the growing number of universities that require evaluations through Abroad101.  If you would like your in-house or home students only programs added to Abroad101, please send them in a spreadsheet to: support@abroad101.com

Sharing Reviews – Part 1: THE WIDGET:
Abroad101 now has 2 widgets to bring our data to your web site. A widget is small block of computer code that when placed on your web page(s) easily displays review summaries on your page.

University Widget brings a list of the top reviewed pre-approved programs to your web site.  A box with up to 7 programs can be placed on your study abroad web home page or testimonials page that shows a sampling of the programs you designate as recommended or pre-approved.  Installing the widget is fairly simple:

  1. Visit: http://www.studyabroad101.com/university_widget
  2. Choose your university, the width and the number of programs to display, click “generate code”
  3. Copy that code to your web page and insert in a way similar to putting in a photo or graphic

Program Widget is designed as a badge and creates a small sized icon that highlights an individual program’s star rating and number of reviews.  It is an ideal addition to your directory of programs and can feature a provider’s program or one of your own.  Installing the widget is even simpler than the university widget:

  1. Visit: http://www.studyabroad101.com/program_widget
  2. Choose the width and the program to display, click “generate code”
  3. Copy that code to your web page and insert in a way similar to putting in a photo or graphic

Pre-Approved Lists:

To use the University Widget, you must also have created a pre-approved or recommended programs list.  To create a list:

  1. Login to your advisor account on Abroad101
  2. From your Administration Dashboard, under Program Listings, select Approve More Programs
  3. Search for programs using region, country, organizer (provider) and Load Programs
  4. Check the desired programs and click the Approve Selected button

For those of you that would like us to create this list for you, please provide us with a spreadsheet of recommended or pre-approved programs and email them to: support@Abroad101.com

The pre-approved programs list is published on the Abroad101 home page for your university and is housed on the tab next to the summary of your student reviews.  Also, when your students visit the site and login, they will see these pre-approved programs highlighted as they browse the site, another benefit of using the pre-approved/recommended programs option.

Sharing Data – Part 2: THE API:
If the badges or content boxes aren’t enough, Abroad101 is delighted to announce its new API gateway.  We have created an advanced interface to automatically pass data (reviews and student inquiries) from our system to that of providers and universities.  API code and routines on your computer systems pull data from ours and post it where you’d like.  The data can go to your student information system, CRM system or back to your web site.  Documentation and your unique API Key can be found at the bottom left of your Abroad101 account dashboard, or here: http://www.studyabroad101.com/help/api-docs#reviews-getting-a-list-of-reviews

Training, Staff Development and private Webinars:
Your account on Abroad101 has basic information about using the system and suggestions for you to follow, but if you’d prefer a more personal touch, we’re available for training sessions either by phone or through a private Webinar.  Sessions take about an hour and can be scheduled at your convenience.  For more details, please contact: mark@Abroad101.com

Coming Soon: Search by subject!
Today the directories of programs on Abroad101 are organized by city and country.  By the time the Fall Semester begins, we will have a search by subject option and directories of programs by their subject area.  We have been working with providers to collect subject area data on programs and will reorganize the subject list in conjunction with the upgrade.  Look for details in our next newsletter.

Thanks to the Providers:
Abroad101 continues to offer its directory and publishing tools free of charge to advisors and students due to the support of our advertisers, the best of the study abroad providers.  The money they invest in advertising is the money we use to operate and further develop our industry leading program review and evaluation platform.  You will notice their support on the site through the Featured Programs listings.  Please encourage your students to use this part of the site and thank those providers; it’s because of them Abroad101 remains: Fast. Free. Easy.

Please don’t forget to follow and join our activity on Social Media:


Mark Shay

Study Abroad providers with the most reviews on Abroad101

Reviews are the lifeblood of Abroad101 and are what keep bringing students, parents and academic advisors to our website.  Abroad101 reviews are thorough evaluations of a student’s experience abroad and are designed to help the student showcase not only what they experienced, but also how they have grown.  These reviews take work; a well-written review requires 30-45 minutes from the student.

Program reviews/evaluations are also an important part of quality assurance in the study abroad process. Approximately 90% of the reviews published on Abroad101 come from the invitation of the home university, the program provider or the host university overseas.  With this as background, we offer a glimpse of who is being reviewed; this graphic highlights the program providers that have received the most reviews on Abroad101.Top-#-of-Provider-Reviews-July2014

Abroad101 Newsletter – Late Spring 2014




It’s a busy time of year those of us working in study abroad; students returning from spring semester abroad, new students for the summer term, production of promotional material for the next season of recruiting and the ritual of marketing and advertising budgets. Abroad101 looks forward to being included in each of these steps and thanks you for taking a few moments to review our progress.

Reviews are Good for Students
This is a message you’ll be hearing a lot more from Abroad101 – published reviews are good for the student! A well-written published review is a testimonial of a student’s experience abroad and should be used to the student’s advantage well after they return to campus. A well-constructed thoughtful review will give students an edge with employers, grad schools, and in other potential post-graduate opportunities. Reviews provide an opportunity to showcase the student’s writing, analytical skills and allows the student to make personal statements about the impact of their experience and personal discoveries. For the student, the power of a published review comes from both a reflection of the past and a pledge to the future. Links to it from resumes, cover letters and online profiles (like LinkedIn) should help the student better leverage the abroad experience in the future.

For the students leaving on summer programs, we suggest you include mention of the review process as part of the pre-departure orientation and in early stages of advising. Getting them thinking about reviews early in the term is never a bad idea!

Get More Reviews Through Tools in your Abroad101 Providers Account
As students complete their time abroad, we encourage you to invite them to tell their story and submit program reviews to Abroad101. Using the “invite tool” from your Abroad101 account portal is the most effective way to draw reviews as the links in our email messages make it easier for students to find their program. The system also tracks their progress sending them timely reminders to complete the process, if needed. Our invite tool produces much higher completion rates than your own email reminders or newsletters, plus using it will eliminate duplication if university advisors have already invited their students to submit a review.

Update/Bolster your Directory Listings on Abroad101: Get us Photos – “Search by Subject” is coming
Whether you participate with free or paid listings, summer is a great time to update your directory entries on Abroad101. Next to reviews, photos are the best way to improve the performance of your listings and photos of students in action are the most popular. Each listing on Abroad101 has one feature photo position; a thumbnail of the image shows in the directory and a larger version on the program page. You can upload a photo to this position and add up to 10 others for a slide show for each program through your account login/portal on Abroad101.

Today, most users navigate the site using city and country search options and links. Some users are drawn to the advanced search feature when looking for program options. This summer we will rollout a “search by subject” enhancement that will give users another tool to find programs that meet their academic area of interest. Updating your listings to include these details will help students find your programs. The directory features are available to all providers with free or paid listings.

The Student Lead API is coming
It’s been a few months since we began sending student inquiries directly to providers, and the response has been great. Student feedback has been positive too as this new process gets prospective students a quicker response. For our advertisers, soon the process will be even faster through our Student Lead API. This summer, the gateway will be opened and specs will be released detailing how you can get the lead data posted right into your CRM system when a student completes the form on Abroad101. Then, with a little bit of ingenuity you’ll then be able to auto-respond and communicate with the student seconds after they’ve sent the inquiry. That should impress students and really improve conversion rates!

Let us be Your Exclusive Review Provider
Our review management tool was designed for university advisors, but with a little modification we can make it provider friendly too. Our system is very flexible and our tech team very capable, so in exchange for us processing all your student reviews, we’re willing to offer some added features and functionality. There may be some modest cost, depending on your requirements but nobody knows review tools like Abroad101 – let us build something for you!

Did you know that over 30 universities require their students to complete reviews on Abroad101? Administrators at these universities are provided with extra tools to compare and report their students’ progress. Students meanwhile would love to have to do only one review and have it available to both the university and the provider. Our second API, scheduled for fall release will look to pass reviews to and from the Abroad101 system. It will make the single review a much smoother process and give providers a better way to display Abroad101 reviews on your website.

You can see the list of the standard set of 37 review questions here: http://oldblog.studyabroad101.com/2014/05/advisors-and-providers-the-abroad101-study-abroad-review-questions/

Doing our Part to Grow Study Abroad
Abroad101 is in a position to help expand participation in education abroad. By publicizing our ratings, rankings and reviews we give students and their families a sense of security in going abroad. With messaging centered on the future benefits of a well-crafted review, we will push the virtues of the international experience to employers, helping dispel some of the negative stereotypes of study abroad.

Another initiative is designed to provide direct support to students through a partnership we launched with GoEnnounce, an education oriented crowd-funding platform. The initiative sponsors one student each week, showcasing their mission to study abroad and proving them with a small amount of seed money. In turn, the families and supporters of the student will be asked to also contribute. Using reviews as an education tool, we intend to show those in the student’s direct circle some real life examples of the chosen program’s impact on similar young adults. When you see a link for our student of the week, please click it and please consider a modest contribution to help bring one more student abroad. One by one, step by step, we can build the numbers of students abroad and break down barriers that keep students from believing they can participate. Your contributions mean more than money; they are votes of confidence that ripple out to that student’s circle of support.

Your can read more about this initiative in the Abroad101 partnership with GoEnnounce press release – http://www.prweb.com/releases/2014/05/prweb11829272.htm
or the “Crowd Funding for Study Abroad” article in The PIE News. http://thepienews.com/news/abroad101-sponsors-crowd-funding-campaigns/

Visit the Abroad101 booth (#1048) at NAFSA
If you are headed to NAFSA, please visit the exhibit hall and visit Abroad101 booth to pick up a few of the soon to be collectable Abroad101 T-Shirts. Not only will we have the usual heavy-duty men’s style, we’ll have lots of WOMEN’S cut T-Shirts. Bring some home for the interns and they’ll be sure to update those free listings!

Stop by and say hello to both Mark and Sherry Shay, you’ll find us in booth #1048 at the back of row 1000.